Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about which types of your personal data (hereinafter also referred to briefly as “data”) we process, for which purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as e.g. our social media profiles (hereinafter collectively referred to as the “online offering”).

The terms used are not gender-specific.

Last updated: 8 February 2026

Table of contents

Controller

Doreen Fräßdorf
Eigenheimstr. 12
01445, Radebeul, Germany

Email address: doreen@artensterben.de

Overview of processing activities

The following overview summarizes the types of data processed and the purposes of their processing and refers to the affected persons.

Types of data processed

  • Inventory data.
  • Contact data.
  • Content data.
  • Usage data.
  • Meta, communication and procedural data.
  • Log data.

Categories of data subjects

  • Communication partners.
  • Users.

Purposes of processing

  • Communication.
  • Security measures.
  • Direct marketing.
  • Reach measurement.
  • Tracking.
  • Audience building.
  • Organizational and administrative procedures.
  • Feedback.
  • Marketing.
  • Profiles with user-related information.
  • Provision of our online offering and user-friendliness.
  • IT infrastructure.
  • Public relations.

Relevant legal bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or establishment. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of these in this privacy policy.

  • Consent (Art. 6(1) sentence 1 lit. a GDPR) – The data subject has given consent to the processing of personal data relating to him or her for one or more specific purposes.
  • Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, provided that the interests, fundamental rights and freedoms of the data subject requiring protection of personal data do not override those interests.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. This includes, in particular, the Act on Protection against Misuse of Personal Data in Data Processing (Bundesdatenschutzgesetz – BDSG). The BDSG contains, in particular, special rules on the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and transfer as well as automated decision-making in individual cases including profiling. Furthermore, the data protection laws of the individual federal states may apply.

Security measures

In accordance with the legal requirements, taking into account the state of the art, implementation costs, and the nature, scope, circumstances and purposes of processing, as well as the different likelihoods and severity of risks to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.

These measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, ensuring availability, and separation of data. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data, and responses to data breaches. We also take into account the protection of personal data already when developing or selecting hardware, software and procedures in accordance with the principle of data protection by design and by default.

Securing online connections using TLS/SSL encryption technology (HTTPS): To protect users’ data transmitted via our online services against unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt information transmitted between the website or app and the user’s browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the more advanced and more secure version of SSL, ensures that all data transmissions meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator for users that their data is transmitted securely and in encrypted form.

Disclosure of personal data

As part of our processing of personal data, it may happen that data is disclosed to other parties, companies, legally independent organizational units or persons. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International data transfers

Data processing in third countries: If we transfer data to a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or this takes place as part of the use of third-party services or the disclosure/transfer of data to other persons, bodies or companies (which becomes apparent from the postal address of the respective provider or if the privacy policy expressly refers to the transfer of data to third countries), this is always done in accordance with the legal requirements.

For data transfers to the USA, we rely primarily on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission dated 10 July 2023. In addition, we have concluded standard contractual clauses with the respective providers that comply with the requirements of the EU Commission and establish contractual obligations to protect your data.

This dual protection ensures comprehensive protection of your data: the DPF forms the primary protection layer, while the standard contractual clauses serve as additional safeguards. Should changes occur within the DPF, the standard contractual clauses act as a reliable fallback option. In this way, we ensure that your data remains adequately protected at all times, even in the event of political or legal changes.

For the individual service providers, we inform you whether they are certified under the DPF and whether standard contractual clauses are in place. Further information about the DPF and a list of certified companies can be found on the website of the U.S. Department of Commerce at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, corresponding safeguards apply, in particular standard contractual clauses, explicit consent, or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

General information on data storage and deletion

We delete personal data that we process in accordance with the statutory provisions as soon as the underlying consents are withdrawn or there are no other legal bases for processing. This applies to cases in which the original purpose of processing ceases to apply or the data is no longer needed. Exceptions to this rule apply where statutory obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax-law reasons, or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons, must be archived accordingly.

Our privacy notices contain additional information on the retention and deletion of data that applies specifically to certain processing operations.

If multiple retention periods or deletion deadlines are specified for a set of data, the longest period always applies. Data that is no longer retained for the originally intended purpose but is stored due to statutory requirements or other reasons is processed exclusively for the reasons that justify its retention.

Retention and deletion of data: The following general periods apply for retention and archiving under German law:

  • 10 years – retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet, as well as the work instructions and other organizational documents necessary for understanding them (§ 147 para. 1 no. 1 in conjunction with para. 3 AO, § 14b para. 1 UStG, § 257 para. 1 no. 1 in conjunction with para. 4 HGB).
  • 8 years – accounting documents, such as invoices and expense receipts (§ 147 para. 1 no. 4 and 4a in conjunction with para. 3 sentence 1 AO as well as § 257 para. 1 no. 4 in conjunction with para. 4 HGB).
  • 6 years – other business documents: received commercial or business letters, reproductions of sent commercial or business letters, other documents insofar as they are relevant for taxation, e.g. wage slips, operating cost statements, calculation documents, price labels, as well as payroll accounting documents insofar as they are not already accounting documents, and cash register tapes (§ 147 para. 1 no. 2, 3, 5 in conjunction with para. 3 AO, § 257 para. 1 no. 2 and 3 in conjunction with para. 4 HGB).
  • 3 years – data required to consider potential warranty and damages claims or similar contractual claims and rights, as well as to process related inquiries, based on prior business experience and customary industry practices, is stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

Start of the period at the end of the year: If a period does not explicitly start on a specific date and lasts at least one year, it automatically begins at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the period is the time at which the termination takes effect or other end of the legal relationship.

Rights of data subjects

Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

  • Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you that is carried out on the basis of Art. 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. If personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing; this also applies to profiling insofar as it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw consent given at any time.
  • Right of access: You have the right to request confirmation as to whether data concerning you is being processed, and to obtain information about this data as well as further information and a copy of the data in accordance with the statutory provisions.
  • Right to rectification: In accordance with the statutory provisions, you have the right to request completion of data concerning you or rectification of inaccurate data concerning you.
  • Right to erasure and restriction of processing: In accordance with the statutory provisions, you have the right to request that data concerning you be erased without undue delay, or alternatively to request restriction of processing of the data in accordance with the statutory provisions.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the statutory provisions, or to request its transfer to another controller.
  • Complaint to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you violates the GDPR.

Provision of the online offering and web hosting

We process users’ data in order to be able to provide them with our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the users’ browser or end device.

  • Types of data processed: Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons). Log data (e.g. log files relating to logins or the retrieval of data or access times).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offering and user-friendliness; IT infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.
  • Retention and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Provision of the online offering on rented storage space: To provide our online offering, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called “web host”); Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
  • Collection of access data and log files: Access to our online offering is logged in the form of so-called “server log files”. The server log files may include the address and name of the retrieved web pages and files, date and time of retrieval, amounts of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), and usually IP addresses and the requesting provider. The server log files can be used, on the one hand, for security purposes, e.g. to avoid overloading the servers (in particular in the event of abusive attacks, so-called DDoS attacks), and on the other hand, to ensure server utilization and stability; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.

Use of cookies

The term “cookies” refers to functions that store information on users’ end devices and read information from them. Cookies can also be used for various purposes, such as ensuring functionality, security and convenience of online offerings, and creating analyses of visitor flows. We use cookies in accordance with legal requirements. Where necessary, we obtain users’ consent in advance. If consent is not required, we rely on our legitimate interests. This applies where storing and reading information is essential in order to provide expressly requested content and functions. This includes, for example, saving settings and ensuring the functionality and security of our online offering. Consent can be withdrawn at any time. We provide clear information about its scope and which cookies are used.

Notes on data protection legal bases: Whether we process personal data with the help of cookies depends on consent. If consent exists, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage duration: With regard to storage duration, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user leaves an online offering and closes their end device (e.g. browser or mobile application).
  • Persistent cookies: Persistent cookies remain stored even after the end device is closed. For example, the login status can be stored and preferred content can be displayed directly when the user revisits a website. Usage data collected using cookies may also be used for reach measurement. Unless we provide users with explicit information on the type and storage duration of cookies (e.g. when obtaining consent), they should assume that these are persistent and that the storage duration can be up to two years.

General information on withdrawal and objection (opt-out): Users can withdraw the consents they have given at any time and also object to processing in accordance with legal requirements, including via the privacy settings of their browser.

  • Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR). Consent (Art. 6(1) sentence 1 lit. a GDPR).

Further information on processing operations, procedures and services:

  • Processing of cookie data on the basis of consent: We use a consent management solution that obtains users’ consent for the use of cookies or the procedures and providers named within the consent management solution. This procedure serves to obtain, log, manage and withdraw consent, in particular with regard to the use of cookies and comparable technologies that are used to store, read and process information on users’ end devices. Within this procedure, users’ consents for the use of cookies and the associated processing of information, including the specific processing operations and providers named in the consent management procedure, are obtained. Users also have the option to manage and withdraw their consents. The consent declarations are stored in order to avoid having to ask again and to be able to provide proof of consent in accordance with legal requirements. Storage takes place server-side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to assign the consent to a specific user or their device. If no specific information about the providers of consent management services is available, the following general notes apply: The consent is stored for up to two years. A pseudonymous user identifier is created and stored together with the time of consent, information on the scope of consent (e.g. affected categories of cookies and/or service providers), as well as information about the browser, the system and the end device used; Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR).

To manage the cookies and similar technologies we use (tracking pixels, web beacons, etc.) and the associated consents, we use the “Real Cookie Banner” consent tool. Details on how “Real Cookie Banner” works can be found at https://devowl.io/de/rcb/datenverarbeitung/.

The legal basis for processing personal data in this context is Article 6(1)(c) GDPR and Article 6(1)(f) GDPR. Our legitimate interest is managing the cookies and similar technologies we use and the associated consents.

Providing your personal data is neither contractually required nor necessary for entering into a contract. You are not obligated to provide your personal data. If you do not provide your personal data, we will be unable to manage your consents.

Blogs and publishing media

We use blogs or comparable means of online communication and publication (hereinafter “publishing medium”). Readers’ data is processed for the purposes of the publishing medium only insofar as it is necessary for its presentation and for communication between authors and readers or for security reasons. Otherwise, we refer to the information on the processing of visitors to our publishing medium within the scope of these privacy notices.

  • Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or visual messages and posts and information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Feedback (e.g. collecting feedback via online form); Provision of our online offering and user-friendliness; Security measures. Organizational and administrative procedures.
  • Retention and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Comments and posts: If users leave comments or other posts, their IP addresses may be stored on the basis of our legitimate interests. This is done for our security in case someone leaves unlawful content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we may be held liable for the comment or post ourselves and therefore have an interest in the identity of the author.

    Furthermore, we reserve the right to process users’ information for spam detection on the basis of our legitimate interests.


    On the same legal basis, we reserve the right, in the case of surveys, to store users’ IP addresses for the duration of the survey and to use cookies to prevent multiple votes.


    The personal information communicated in the context of comments and posts, any contact and website information, as well as the content information are stored permanently until users object; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).


Newsletters and electronic notifications

We send newsletters, emails and other electronic notifications (hereinafter “newsletter”) only with the recipients’ consent or on the basis of a legal permission. If the contents of the newsletter are specified in the course of registering for the newsletter, these contents are decisive for users’ consent. As a rule, providing your email address is sufficient to register for our newsletter. However, in order to offer you a personalized service, we may request your name for personal addressing in the newsletter or further information if this is necessary for the purpose of the newsletter.

Deletion and restriction of processing: We may store unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove a previously given consent. The processing of this data is restricted to the purpose of a potential defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address solely for this purpose in a blocklist.

Logging the registration process is carried out on the basis of our legitimate interests for the purpose of proving its proper execution. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure dispatch system.

Contents:

Information about us, our services, promotions and offers.

  • Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or phone numbers). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons).
  • Data subjects: Communication partners.
  • Purposes of processing: Direct marketing (e.g. by email or post).
  • Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR).
  • Right to object (opt-out): You can cancel receiving our newsletter at any time, i.e. withdraw your consents or object to further receipt. You will find a link to unsubscribe either at the end of each newsletter or you can otherwise use one of the contact options given above, preferably email, for this purpose.

Web analytics, monitoring and optimization

Web analytics (also referred to as “reach measurement”) serves to evaluate visitor flows of our online offering and can include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offering or its functions or content are used most frequently, or invite users to reuse them. Likewise, we can track which areas require optimization.

In addition to web analytics, we may also use testing procedures, for example to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, for these purposes profiles, i.e. data aggregated for a usage process, may be created and information may be stored in a browser or end device and then read. The collected information includes, in particular, websites visited and elements used there, as well as technical information, such as the browser used, the computer system used and information about usage times. If users have consented to the collection of their location data to us or to the providers of the services we use, location data may also be processed.

In addition, users’ IP addresses are stored. However, we use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect users. In general, within the scope of web analytics, A/B testing and optimization, no clear data of users (such as email addresses or names) is stored, but rather pseudonyms. This means that neither we nor the providers of the software used know the actual identity of users, but only the information stored in their profiles for the purpose of the respective procedures.

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, users’ data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”. Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods can be stored on users’ devices for a period of two years).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR). Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offering on the basis of a pseudonymous user identification number. This identification number contains no unique data such as names or email addresses. It is used to assign analysis information to an end device in order to recognize which content users have accessed within one or more usage processes, which search terms they have used, accessed again, or how they have interacted with our online offering. The time of use and its duration are also stored, as well as the sources of users who refer to our online offering and technical aspects of their end devices and browsers.
    Pseudonymous profiles of users are created with information from the use of different devices, whereby cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides coarse geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU data traffic, IP address data is used exclusively for this derivation of geolocation data before being deleted immediately. It is not logged, not accessible and not used for any further purposes. When Google Analytics collects measurement data, all IP lookups are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Privacy policy: https://policies.google.com/privacy; Data processing agreement: https://business.safety.google/adsprocessorterms/; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms); Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying ads: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and data processed).

Presence on social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.

We point out that user data may be processed outside the European Union. This can result in risks for users because, for example, the enforcement of users’ rights could be more difficult.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, usage profiles can be created on the basis of users’ usage behavior and resulting interests. These usage profiles may in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to users’ interests. Therefore, cookies are generally stored on users’ computers in which users’ usage behavior and interests are stored. In addition, data can also be stored in the usage profiles independent of the devices used by users (in particular if they are members of the respective platforms and logged in there).

For a detailed presentation of the respective processing forms and objection options (opt-out), we refer to the privacy policies and information provided by the operators of the respective networks.

Also, in the case of requests for information and the assertion of data subject rights, we point out that these can most effectively be asserted with the providers. Only the providers have access to users’ data and can take appropriate measures directly and provide information. Should you nevertheless need help, you can contact us.

  • Types of data processed: Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or visual messages and posts and the information relating to them, such as information on authorship or time of creation). Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Communication; Feedback (e.g. collecting feedback via online form). Public relations.
  • Retention and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”.
  • Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Instagram: Social network; enables sharing photos and videos, commenting on and favoriting posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR); Website: https://www.instagram.com; Privacy policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
  • LinkedIn: Social network – We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not further processing) of data of visitors that is used to create “Page Insights” (statistics) of our LinkedIn profiles. This data includes information about the types of content users view or interact with and actions they take. In addition, details about the devices used are collected, such as IP addresses, operating system, browser type, language settings and cookie data, as well as information from users’ profiles, such as job function, country, industry, seniority level, company size and employment status. Data protection information on LinkedIn’s processing of user data can be found in LinkedIn’s privacy notices: https://www.linkedin.com/legal/privacy-policy.
    We have concluded a special agreement with LinkedIn Ireland (“Page Insights Joint Controller Addendum”, https://legal.linkedin.com/pages-joint-controller-addendum), which regulates in particular which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill data subject rights (i.e. users can, for example, direct access or deletion requests directly to LinkedIn). Users’ rights (in particular the right of access, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint controllership is limited to the collection and transfer of data to LinkedIn Ireland Unlimited Company, a company based in the EU. Further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, in particular with regard to the transfer of data to the parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR); Website: https://www.linkedin.com; Privacy policy: https://www.linkedin.com/legal/privacy-policy; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Plug-ins and embedded functions and content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may include, for example, graphics, videos or city maps (hereinafter collectively referred to as “content”).

Integration always requires that the third-party providers of this content process users’ IP addresses, because without the IP address they could not send the content to users’ browsers. The IP address is therefore required for the display of this content or functions. We endeavor to use only content whose respective providers use the IP address solely to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. “Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on users’ devices and may include, among other things, technical information about the browser and operating system, referring websites, time of visit and other information on the use of our online offering, and may also be combined with such information from other sources.

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is permission (consent). Otherwise, users’ data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offering and user-friendliness; Reach measurement (e.g. access statistics, recognition of returning visitors); Tracking (e.g. interest-/behavior-based profiling, use of cookies); Audience building. Marketing.
  • Retention and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion”. Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods can be stored on users’ devices for a period of two years).
  • Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR). Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).

Further information on processing operations, procedures and services:

  • Google Fonts (retrieval from Google server): Retrieval of fonts (and symbols) for the purpose of a technically secure, maintenance-free and efficient use of fonts and symbols with regard to currency and loading times, their uniform presentation and consideration of possible licensing restrictions. The provider of the fonts is provided with the user’s IP address so that the fonts can be made available in the user’s browser. In addition, technical data (language settings, screen resolution, operating system, used hardware) is transmitted, which is necessary for providing the fonts depending on the devices used and the technical environment. This data may be processed on a server of the font provider in the USA – When visiting our online offering, users’ browsers send their browser HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) of Google Fonts and then the fonts specified in the CSS. These HTTP requests include (1) the IP address used by the respective user to access the internet, (2) the requested URL on the Google server and (3) the HTTP headers, including the user agent, which describes the browser and operating system versions of website visitors, and the referrer URL (i.e. the web page on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and are not analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, user agent and referrer URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user agent must adjust the font that is generated for the respective browser type. The user agent is primarily logged for debugging and used to generate aggregated usage statistics to measure the popularity of font families. These aggregated usage statistics are published on the “Analytics” page of Google Fonts. Finally, the referrer URL is logged so that the data can be used for production maintenance and an aggregate report of the top integrations based on the number of font requests can be generated. According to its own information, Google does not use any of the information collected by Google Fonts to create profiles of end users or to serve targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR); Website: https://fonts.google.com/; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Further information: https://developers.google.com/fonts/faq/privacy?hl=de.
  • YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR); Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying ads: https://myadcenter.google.com/personalizationoff.

Amendment and update

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an action on your part (e.g. consent) or any other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that addresses may change over time and we ask you to verify the information before contacting them.

Definitions

In this section you will find an overview of the terms used in this privacy policy. Where the terms are legally defined, their legal definitions apply. The explanations below, however, are intended primarily to aid understanding.

  • Inventory data: Inventory data includes essential information necessary for identifying and managing contractual partners, user accounts, profiles and similar assignments. This data may include, among other things, personal and demographic information such as names, contact information (addresses, phone numbers, email addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between persons and services, institutions or systems by enabling clear assignment and communication.
  • Content data: Content data includes information generated in the course of creating, editing and publishing content of any kind. This category of data may include text, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the content itself, but also includes metadata that provides information about the content, such as tags, descriptions, author information and publication dates.
  • Contact data: Contact data is essential information that enables communication with persons or organizations. It includes, among other things, phone numbers, postal addresses and email addresses, as well as means of communication such as social media handles and instant messaging identifiers.
  • Meta, communication and procedural data: Meta, communication and procedural data are categories that contain information about how data is processed, transmitted and managed. Meta data, also known as data about data, includes information describing the context, origin and structure of other data. It may include information on file size, creation date, the author of a document and revision histories. Communication data records the exchange of information between users via various channels, such as email traffic, call logs, messages in social networks and chat histories, including the persons involved, timestamps and transmission paths. Procedural data describes the processes and workflows within systems or organizations, including workflow documentation, transaction and activity logs, as well as audit logs used to trace and verify operations.
  • Usage data: Usage data refers to information that captures how users interact with digital products, services or platforms. This data includes a wide range of information showing how users use applications, which functions they prefer, how long they stay on certain pages and which paths they take through an application. Usage data can also include frequency of use, timestamps of activities, IP addresses, device information and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences and potential problem areas within digital offerings.
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); a natural person is considered identifiable if he or she can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of “profiles with user-related information”, or “profiles” for short, includes any kind of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information regarding demographics, behavior and interests, such as interaction with websites and their content, etc.) or to analyze, evaluate or predict them (e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Log data: Log data is information about events or activities that have been logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyze system problems, monitor security or create performance reports.
  • Reach measurement: Reach measurement (also referred to as web analytics) serves to evaluate visitor flows of an online offering and may include visitors’ behavior or interests in certain information, such as content of web pages. With the help of reach analysis, operators of online offerings can, for example, recognize at what time users visit their websites and which content they are interested in. This enables them, for example, to better adapt the content of the websites to the needs of their visitors. Pseudonymous cookies and web beacons are often used for reach measurement purposes to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.
  • Tracking: “Tracking” refers to the ability to track users’ behavior across multiple online offerings. As a rule, behavioral and interest information is stored in cookies or on the servers of the providers of the tracking technologies (so-called profiling) with regard to the online offerings used. This information can then be used, for example, to display advertisements to users that are likely to match their interests.
  • Controller: The “controller” is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data, be it collection, evaluation, storage, transmission or deletion.
  • Audience building: Audience building (English “custom audiences”) refers to determining target groups for advertising purposes, e.g. the display of advertisements. For example, it can be inferred from a user’s interest in certain products or topics on the internet that this user is interested in advertisements for similar products or the online shop in which they viewed the products. “Lookalike audiences” (or similar audiences) refers to displaying suitable content to users whose profiles or interests presumably match those of the users for whom profiles were created. Cookies and web beacons are generally used for the creation of custom audiences and lookalike audiences.

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